In a time when there is a new dietary restriction for each seat at the table, is it impossible for a family to dine together anymore? Not if you ‘Eat The Impossible’.

Impossible is a meat substitute made from the power of plants and is tasty enough to confuse any taste palette. Dine-in on challenging the status quo.


Awards: Best of Show (Campaign) American Advertising Awards, Silver (Campaign) AdFed MN The Show, Bronze (Outdoor) AdFed MN The Show

Bus stop execution

Cross-sell recipe stickers

QR code recipe stickers

NYT crossword takeover

CW: Lexi McCann, Pat O’Brien

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McCafé