How does a vegan and cruelty-free multi-purpose cleaner stand out in the saturated cleaning aisle?

By continuing to do right for its market, asking them to buy less. “Finders Are Keepers” encourages a planet-positive push towards buying less and making the most of what you already have with the help of your trusted cleaning product, Bar Keepers Friend.

OOH execution

Pop-up shop and interactive installation

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McCafé

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Spindrift